Mobile devices help users to navigate the world. Customers use mobile devices for
all aspects of their needs.They act on the information they see. So advertisers
need to extend online advertising and should strive to be seen on mobiles.
Mobile Users –Statistics
As per the survey carried out by Google in partnership with Ipsos OTX MediaCT
on 5000+ users, 89% use smartphones throughout the day.
Out of this:
89% stay connected
82% research and read news
75% navigate
65% entertain
45% manage and plan
70% uses mobile devices to make purchase
82% notice ads on mobile devices of which around 42% go ahead and click
on ads
Advertisers should use location-based services to be easily accessible. Owning a
responsive website is a must now.
Ways to Know Your Mobile Audience
You can use the following methods to understand more about your mobile
audience:
Measure user recordings: Here every gesture of user is captured. This
makes it easy to trap users’ behavior.
Heat maps give you a breakdown of users’ action. You can see where they
tap more and the need to change your UI.
Real-time In-App analytics give you an insight into the user’s psyche
and all the actions they do on their screens.
