Mobile applications are in rage today and will be for a long time to come. The
reason is simple – a mobile application is more personal than a website. Customers
download an application if they like what it offers or if they have a need for it.
That’s one of the reasons why a mobile application often brings in more revenue
to a business than a website.
What is a Mobile App?
A mobile app is a computerized program developed especially to run on mobile
devices including mobile phones, tablets, smartphones, etc. However inviting as
it may sound, you should take a step backwards and carefully analyze — does
your business need a mobile application? For instance, if you have an online
website primarily delivering content to your customers, then you might want to
go for a mobile website rather than an application. However, for certain businesses
such as a game which requires the use of a camera or an e-commerce site that
uses geo-location data might get benefited tremendously with a mobile app.
How does a Mobile App Work?
A mobile application can create wonders for your business, if you always keep the
customers in focus. For instance, if your customers are primarily business
professional who use a Blackberry phone, then a gaming application might not
appeal to them. The bottom-line is that you have to carefully examine your
customers’ uses/interests before designing a mobile application.
Once you’ve decided to develop a mobile application strategy, you need to take
care of the following two important points:
1. Design Your App for Multiple Devices and Platforms
Two of the most popular mobile operation software are ‘the Apple OS’ and ‘Android
OS’. However, Microsoft OS is also notable. . So, while designing your application,
make sure that it runs on all these three top operating software. Once, you have
done this, you need to pay attention to other design details such as the screen
sizes of different mobile devices, the usability of the interface and so on.
2. Different Ways to Market Your Mobile Application
There are a number of ways to market your mobile application. The first one that
comes to mind is of course the Apple App Store. There is also Android Marketplace.
These stores are some of the best places to showcase your mobile apps. You can
also market them on direct download sites such as download.com, getjar.com etc.
Benefitsof Mobile App
The most powerful aspect of a mobile application is the idea of personalization.
From being a mere website, you become a personal tool that helps your customers
to do a number of activities ranging from online purchasing to playing a game.
The whole process of sales is turned on its head and your company develops an
intimate relationship with the customers who will keep paying you with in-app
purchases, and also popularizing the name of your brand via word-of-mouth.
