The increasing popularity of mobile phones has added another dimension to how
companies market their products and services. Hence, many of the companies are
developing mobile websites for their businesses. It facilitates users to browse,
surf, and access the respective websites anytime & anywhere on their mobile
devices.
What is Mobile Website?
The term mobile website is increasingly gaining acceptance as the number of
mobile users is growing exponentially. Technologies such as HTML5 allow
developers to create mobile responsive websites. It offers a clutter-free
navigation features. The pages that get downloaded faster on mobile devices are
intuitively designed.
For your business, you can design intuitive websites that offer users a one-on-one
experience, while making it easy for them to find the information they need in a
few clicks. These mobile websites can be separate from your primary website and
be hosted under a different domain name. You can even design micro-mobile
websites separately for each product or service you offer.
How does Mobile Website Work?
While creating a mobile website, your primary focus must be on allowing users to
complete a task or find information in the quickest and easiest possible manner.
Unlike a traditional website, where you may have multiple products, features, and
a ton of information, a mobile website focuses on facilitating users to complete a
task easily, which can be placing an order to purchase, finding directions, checking
out the weather and alike.
Before creating a mobile website, here are some points that one needs to keep in
mind:
Developing Your Domain Strategy
The domain name becomes important, if you are not developing a mobile
responsive website using HTML5 and instead you want to create separate mobile
websites. While creating separate websites, you can choose to use a relevant subdomain
name. For instance, if your primary website’s domain is mywebsite.com
then you can name the mobile website as mobile.mywebsite.com or
m.mywebsite.com. Remember, your website’s name should not be too long for
users to type.
Designing Your Mobile Website
When designing mobile websites, the main concern should be on helping users to
find relevant pages, easily. To begin with, the header of your website should have
clear branding and a succinct page title. The important content and call to action
should be high up on the page so that it is seen in the first fold. Other important
design elements are a clearly visible search function, easy-to-click slide-down
menus, and navigation links.
Creating Mobile-friendly Content
Mobile friendly content is the whole gamut of content types such as webpage text,
images, videos, blog posts, call to action, H1, H2, etc. However, there are basically
four types of content that you can create:
1. Static Content such as the information on you Contact us page, it never
changes, but make sure that the text is readable on different devices.
2. Dynamic Content which can be automatically pulled from content
authoring tools such as contextual-help tips. It also need to be responsive.
3. Downloadable Content such as PDF, audio, and video file that users can
download on their mobile devices.
4. Streaming Content such as audio and video file that users can listen and
view on their mobile devices.
So, you need to ensure that all these four type of contents are view able on all
mobile devices.
Benefitsof Mobile Website
Mobile websites are no longer exceptions, but rather the trend today. By making
your website mobile responsive, you can push its ranking higher in Google
searches. The benefits of micro-mobile websites also shine when your business
offers multiple products and services. You can use separate mobile websites to
market a particular product or service and get a ton of genuine leads and new
subscribers in order to drive your business to new heights.
