SMS Campaign is a popular technique of present day business world practiced by
most of the companies. To promote products and services, it is the simplest,
fastest, and the most economical technique.
What is SMS Campaign?
The SMS is simply text-message consisting of 160-alphanumeric characters that
you send out to your customers. It is one of the oldest forms of direct message
marketing. It is the one form of commutation which is enabled on almost all kinds
of phones. SMS can be sent not only on mobile phones, but also on digital display
devices, social networking sites such as Twitter etc.
SMS Campaign is a popular technique of present day business world practiced by
most of the companies. To promote products and services, it is the simplest,
fastest, and the most economical technique.
What is SMS Campaign?
The SMS is simply text-message consisting of 160-alphanumeric characters that
you send out to your customers. It is one of the oldest forms of direct message
marketing. It is the one form of commutation which is enabled on almost all kinds
of phones. SMS can be sent not only on mobile phones, but also on digital display
devices, social networking sites such as Twitter etc.
audience, and defined your value offering and goals you get a context on which
to work out your SMS campaign.
Following are the 5 basic requirements that you need to fulfill to get started with
your SMS campaign:
A Text Messaging Platform
This is given as you need something, whether it be your website, your mobile
application, IVR program and so on, where all the text-interactions between you
and you subscribers can be recorded.
Creating a User Flow Diagram
A user flow diagram is a tool created either in Microsoft Word or Microsoft
PowerPoint. It documents the entire interactions of a user with your marketing
program. For instance, if a subscriber replied to a call to action in your message,
all these can be documented and you can show it through a user-flow diagram.
Carrier Approval Certification
In every country, the messages that a business sends out to customers must be
pre-approved by an agency. You need to submit a number of information about
your business such as your contact, common short code owner, campaign, and
billing details to your carrier. Once you have done this, you can start your
campaign.
Common Short Codes
All commercial mobile campaigns need to be sent via Common Short Codes
(CSC). A CSC is five or six digit phone numbers, which routs a text message..
An Opt-in Marketing Program
To send a message to the potential subscribers, you need to create an opt-in
marketing program. An opt-in marketing program is a permission you take from
a subscriber to send him/her messages. To do this, you can place a call-to –action;
in your advertisements in the media, collect the opt-in on your website, collect via
an email campaign etc. Once you get the permission from potential subscribers,
you can send them the text-messages.
Benefitsof SMS CampaignText-messaging is a very popular technique of campaign across the world. You
can see it virtually used by every company, irrespective of type, size, and scale of
its business; from Pizza Hut to Walmart everyone is practicing the SMS campaign.
The benefits are quite obvious, more subscribers
is directly related to increase in
volume of the business.
