Pros:
Very transparent when it comes to showing it’s rankings & price per click costs. So keywords are very cheap to rank for. I’ve gotten traffic at .05 CPC for several head terms.
Cons:
Every internet marketing newbie flocks here because several blogs push it as a go to the source. Since everything is transparent, you often get outbid by a penny every couple of hours. Making it very difficult to get any solid data.
Conclusion:
If you’re just looking to dabble in paid search to get your feet wet, then by all means check out 7 Search. However, if you’re looking to actually generate enough sales to make more than $10-15 dollars a day, I wouldn’t waste my time.
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