People normally take notice of an email or a promotional message when they
receive it on their cellphone. Therefore mobile email marketing is a great way to
promote your business, as you can receive immediate response from your
potential customers.
What is Mobile Email Marketing?
Mobile emails are one of the best ways to get more subscribers and potential sales
leads, as most of the users have a functional email. The emails can be delivered
to many users in one click, while being customized and personalized for every
user.
The rate of delivery is also very high, but some might fail owing to erroneous email
addresses or spam. However, a mobile email marketing campaign is sure to work
because a large number of users can be reached at once, while the emails
themselves can be highly personalized and target a particular audience.
How does Mobile Email Marketing Work?
Mobile email marketing serves as a great tool for reaching out to a large number
of users at one go. However, following are the certain technical and non-technical
aspects that you need to double check:
Optimize for Devices and Browsers
The emails that you send whether it may be a newsletter or a confirmation email
must have some elements, which are optimized for multiple devices. For instance,
if you have added a link in your email, but it is very difficult for users to click on
without a touch-screen enable phone. Then it is not worth of your interest.
Likewise, some users have browsers like Google Chrome pre-installed in the
phones, while some don’t. Again, if the email you’re sending out is not optimized
for other browsers than Chrome then it may not work for some users. When you
create emails keep in mind that you are aiming for mass delivery, where the emails
should be accessible across all kinds of devices and browsers.
Choose an E-mail Marketing Provider
A highly recommended policy is to choose an email marketing provider that can
help you to create, design, and deliver emails to your subscribers. There are a
number of choices, of which the popular ones are Mailchimp and Sendgrid. These
providers can help you to optimize your emails for mobile devices by customizing
the design and content. You will also get powerful reports on subscriber
information, email deliverability and more.
Designing the Email
To ensure that users view your emails on mobile phones or even their laptops or
desktops, you need to follow certain design principles. By design principles, we
mean certain convention such as the fact that your company’s logo must appear
on the top-left hand corner or main headline of your email must fit all screen sizes.
Additionally, for any call to action that you add to your emails makes sure they
are clear and visible. Another tip would be to keep the navigation links bold so
that viewers can easily see them.
Benefits of Mobile Email Marketing
Mobile emails are superb for capturing genuine sales leads or more subscribers.
You can use these emails to do a number of things such as capturing users’ phone
numbers, sending out coupon codes, driving traffic to your website, and a lot
more.
