Youtube ads for CPA Offers:Managing Your Video Ad Campaign
First of all, don’t get scared by the amount of buttons you'll find in the
Campaign dashboard after setting up your first advertising campaign.
The best way to learn how everything works is by simply clicking on everything
you see, and by clicking on each question mark whenever it appears.
Right on top, you'll see the principal menu.
In the Home tab, you'll be able to find all kinds of reporting statistics. You'll be
able to see what you have just set up in your first ad campaign, as well.
In the Campaigns tab, you'll be able to take a closer look at your campaign's
performance, as well as the opportunity to create new campaigns.
In the opportunities tab, Google shows you advertising opportunities. Think of
this tab as a personal assistant who customizes opportunities for your account.
It can help you discover new keywords, improve your bids and budgets, and
more.
These are automatically generated opportunities. Google can't guarantee they
will improve your campaign's performance. You are always responsible for the
changes you make to your campaigns.
The reports tab is where you can create sophisticated, yet simple pivot tables
and charts from your performance data.
In the Tools tab, you'll be able to access some awesome tools which will be of
great help to you.
To the top right of your account, you'll be able to access the Billing area,
account settings, linked accounts, send feedback, and help. You'll also notice
important notifications.
Note the vital notification you see. Your account isn't active. To activate your
account and start running your ads, you must enter your billing information.
The Campaigns tab is where you'll be hanging out most of the time for
managing your Video Ad Campaign.
In your left menu, you'll see several tabs listed. You'll see the all campaigns tab,
the All drafts tab, All experiments tab, the Shared library tab, the Bulk
operations tab, and the Labels.
In the main area, you'll see displayed whatever tab you decided to view. In this
case, all campaigns are shown, as well as all ad groups, settings, ads, videos, and
the video targeting you have set up in your entire Google AdWords Account.
If you can, take a look at a specific campaign and click on it. According to the
Type of Campaign you decided to create at the beginning, the correct tabs for
that campaign type will be shown.
You can also take a deeper look into the ad group, as well as the ad you created
inside of that ad group.
The targeting tab, in this case Video Targeting, is the place you'll be able to
spend most of your time to optimize your Video Ad, make the necessary
changes, and get the most out of the traffic you'll get from YouTube.
When you Created the Ad group and Ad, you may have noticed there are 6
different Video Targeting options you can pick from to narrow the traffic sent to
your video. The more narrow the traffic, the more targeted people will see your
ad; the more targeted people who see your ad, the more conversions you'll
have.
The full blue dots indicate that you are using those targeting options. If you
would like to add the others, you can simply click on it, and add it.
If you would like to add new ad groups to your campaign, you can do so. If you
would like to add more ads to your ad groups, you can do so, as well.
There are all kinds of awesome things you can do with Google AdWords. You
just need to click over the area and see how it works. It will take you a few
minutes to learn how to manage Your Video Ad Campaign.
