Youtube ads for CPA Offers:Creating the Ad group and Ad

You already set up your first Campaign, so you'll be immediately redirected to create your Ad group and ad for that campaign. ur campaign. You can just leave it like it is if you want. Then, it is time to add your Video. You can Search for a video or paste the URL from YouTube.

We advise you go to your YouTube Channel, look for the Video you uploaded, open it, copy the URL, and paste it.

This will help you make sure you add the right video URL. You'll then be able to decide which video ad format you would like to use; In-stream ad or video discovery ad.

For In-stream

Your in-stream video ad plays before another video on either YouTube or the Google Display Network, depending on network settings.

Viewers can choose to skip your ad after a few seconds. You pay when a viewer watches 30 seconds of your video (or the duration if it's shorter than 30 seconds) or engages with your video, whichever comes first.

The display URL is the website address that appears in your ad.

In video ads, the URL might show up in the TrueView in-stream ad that people can click. It's typically the URL of the website or webpage you're advertising.

YouTube shows people a display URL to give the viewers a clear idea of which website they'll reach when they click your ad. The display URL in your ad must match the domain that people will land on when they click your ad.

The Final URL, or landing page is where people go after clicking your ad.

Here, you'll Enter the exact URL of your landing page, which is supposed to be inside of the domain you specified in the Display URL.

For Ad URL advanced options, you're able to set up some tracking and custom parameters, which I advise you to leave it like it is for now.

A companion banner is an image or group of images that appears next to your ad. YouTube recommends that you use auto generated images from videos in your channel, but you can also upload your own image.

For Video discovery

Your video discovery ad includes an image and some text. It can run on YouTube search results, next to related videos, on the YouTube homepage, or on partner sites and apps.

This ad will look differently, depending on the website or where on YouTube it appears. You pay only when someone clicks your ad to watch your video.

You can decide on a Thumbnail to show, A Headline, Description 1, Description 2, and Landing page.

The landing page is the YouTube page that viewers end up on after clicking your ad, which is different than in-stream.

So, this means, if you would like to send traffic to your website, use the In-stream option, and if you would like to send traffic to your YouTube Channel, use the Video Discovery option.

Then, set up your Ad.
First, add a title.
You can assign the Maximum CPV.

Maximum CPV is the highest price you are willing to pay for someone to view your video when it is run as an ad.

Finally comes the targeting. Which is another chance for you to apply what you learned in Knowing your Business.

By default, your ads will show to all viewers. Optionally you can refine your audience.

For demographics, you can decide Any gender, Any age, or Any parental status.
For Interest, you can decide any interest.

There are 4 other options to narrow your targeting; Keywords, Placements, Remarketing and topics.

Once you are done with everything, you should click on Save ad group.

Once done, you'll be redirected to your Campaigns Dashboard, and straight to the campaign you have just set up.